Some CMO roles come with a brand.  This one comes with a destination.

West HQ is looking for an exceptional Chief Marketing Officer to shape how one of greater Sydney’s most dynamic destinations is experienced, understood and remembered.

This is an opportunity to sit at the intersection of brand, culture, customer, commercial growth and community - leading the marketing agenda across a diverse portfolio spanning entertainment, hospitality, accommodation, fitness, events and lifestyle.

The Opportunity

Reporting to the CEO and operating as a key member of the Executive Leadership Team, the CMO will lead the company’s marketing, brand, customer and communications agenda.

• You will be expected to know when to build the brand, when to fill the funnel and when to challenge the business to do something differently.
• Define what West HQ stands for and make sure every customer interaction brings it to life.
• Build distinctive propositions and experiences that create awareness, consideration, preference and advocacy.
• Lead corporate communications, PR, media - ensuring West HQ has a strong voice and is prepared when the conversation becomes challenging.
• Put the customer at the centre of commercial decision making.  Use data, research, CRM and behavioural insight to understand what our members and customers want, why they choose West HQ and what will keep them coming back.
• Look beyond today’s channels and today’s customers.  Identify emerging markets, technologies, partnerships, experiences and opportunities that will shape our next chapter.
• Build a marketing function that is commercially ambitious, creatively confident and relentlessly focused on outcomes.
• Provide oversight of the Fitness portfolio (SGAC, One55), with a strong focus on membership acquisition, sales, and revenue growth. 

This is your kind of role if…

• You are a senior marketer who has moved beyond thinking about marketing as a communications function.
• You understand P&L, customer acquisition, conversion, retention, brand equity and ROI.
• You can sit with a CEO and talk strategy.
• You can sit with a creative team and talk ideas.
• You are commercially curious. Data-informed. Brand literate. Customer obsessed.
• You know that great marketing creates desire - but great commercial marketing creates desire, action and value.
   

Why West HQ?

Because the canvas is unusually broad.

Fitness. Entertainment. Hospitality. Accommodation. Events. Lifestyle.

Different audiences. Different customer journeys.  One destination.

This is a chance to have a genuine voice in shaping how West HQ evolves - not simply as a collection of businesses, but as a destination, a brand and an important part of the greater Sydney region.

If this sounds like the kind of challenge you have been looking for, we would like to hear from you.